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The revenue season started with clothing companies, and Full Stop was expecting the worst.
I still like going to the supermarket, but clothing prices feel as if they were going through the roof!
You do not see that this has been recorded in government data permits and you probably do not follow the price of socks in a calculator every year. It’s just a feeling when you choose racks and check price labels.
New tariffs could accuse expensive clothes. I can’t tell how many clothing guides told me three months ago that they had been raising prices for summer, autumn and winter because of new responsibilities. I have not received percentages, but an increase is a real thing. Execs would rather pay more than the exception from the product and upset loyal consumers.
Still, we are, among those rates promoted prices, and the consumer does not seem to seem. Strangely enough, many people do not even seem to check the price labels they just start buying because they are better than the data they offer, or the new celebrity partnership has led to interest in “Tik”.
Interesting about what I have for this?
PVH Corp. (PVH) in the second quarter noticed that the Calvin Klein Cotton Stretch men’s underwear grew 14%after the first quarter grew by 25%.
When I met Stefan Larsson, CEO of PVH, he told me that the strength of lingerie was due to a new connection with the popular artist Bad Bunny. Who knew that bad bunny could force men to forget about lower costs!
Three of these bad bunnies lingerie package is $ 49.50! Of course, they have a “smooth, endless waistline”, but it seems expensive.
Meanwhile, Sales of Calvin Klein fashion jeans in the second quarter won 19% after increasing 14% in the first quarter. This is a huge increase in consumers like jeans.
PVH also owns Tommy Hilfiger, and its sales received a quarterly connection with the Brad Pitt F1 Apple (AAPL).
“We have two favorite brands on the market, where we have been leaning on the PVH platform for several years, where we encourage product strength, consumer engagement strength and market strength, and execution to increase the growth with price power,” said Larsson.
What will be PVH: A new link between women’s underwear to a “huge” female music artist who will go down quickly through Larsson. In addition, the new F1 Gear line is inspired by the Cadillac entrance to sport.
