The 2 Best AI Stocks to Buy Now

  • The software stock has trailed the S&P 500 by an abnormally wide margin over the past year, creating a buying opportunity.

  • AppLovin’s AI-powered platform helps brands create and optimize the performance of ad campaigns.

  • Atlassian’s AI software helps technical (DevOps) and business teams collaborate and complete projects.

  • 10 Actions We Like More Than AppLovin ›

The S&P North American Technology Software Index tracks the performance of 111 software stocks. Underperformed S&P 500 (SNPINDEX: ^GSPC) down 19 percentage points over the past year, the software industry’s worst relative performance since the 2022 bear market.

Barring that incident, software stocks haven’t underperformed the S&P 500 at any point in the past decade. And the reason for this trend is artificial intelligence (AI). Specifically, investors are concerned that AI will disrupt traditional business models and reduce demand for many software products.

Morgan Stanley analysts Sanjit Singh and Keith Weiss see things differently. “AI-triggered productivity will expand the developer pool and drive a wave of application modernization initiatives.” Against this backdrop, the recent underperformance of software stocks creates a buying opportunity seen only once in the past decade.

Here’s why AppLovin (NASDAQ: APP) and Atlasian (NASDAQ: TEAM) are my picks for the best AI software stocks to buy right now.

Image source: Getty Images.

AppLovin develops ad technology software that helps brands engage consumers and monetize web content through targeted campaigns. The company initially focused on mobile games, where it helped developers market and monetize apps, but more recently expanded into e-commerce advertising. This feature is part of a new self-service platform that simplifies the onboarding process and will eventually automate every workflow.

AppLovin differentiated itself in two important ways. First, they earn revenue based on ad performance (ie, cost-per-action), while competitors like Trade office simply take a percentage of the ad spend. Second, the artificial intelligence (AI) that powers its recommendation engine (Axon) outperforms similar targeting tools from other advertisers.

indeed Morningstar analyst Mark Giarelli says Axon has played a central role in the company’s success. “AppLovin generates a 45% higher return on ad spend than [Meta Platforms] and 115% higher compared to secondary advertising platforms like TikTok, PinterestSnapchat [by Snap]and YouTube,” he wrote in a recent note to clients.

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