Gao Chaorong knows what it takes to show good sweet potatoes, peanut and wheat crops, but delicious products are no longer enough to draw a wise crowd of Chinese programs.
To prevent her crop from selling fields, a 56-year-old man returns to school again, attending a “practical direct boot camp” to learn how to transport his vegetables directly to consumers via his mobile phones.
Gao and its classmates are gaining popularity online as Chinese New Farmers – people who use the latest technology in agricultural production or services.
The number of new rural developers has increased by 52 percent in recent years. The Chinese Sisters ‘Sisters’ program Doyin is looking to exploit the country with one billion internet users.
The Xiaohongshu Hashtag’s New Farmers has been viewed more than 227 million times in an Instagram -like Chinese Xiaohongshu Hashtag.
The local government even sends some officials to learn a live broadcast and help farmers connect online.
“It was harder for farmers to sell their products, especially when not connected,” said Chen Xichuan, the Communist Party squad in a small town of Shandong, one of those asked to set an example and help growers trade online.
Live in an action outdoors, Chen squeezed the ripe green pear, which he kept to the phone attached to the tripod.
“Just look at the juice,” Chen told your viewers, wearing a straw hat to protect against the burning sun.
“Take it home, taste it and make fresh pear juice to your kids,” Chen said.
– “full tags” –
When Chinese consumers buy anything from clothing to makeup to garlic online, a direct kitchen has become necessary for a marketing platform for luring farmers and directly interested in customers.
Consumers can buy a button by pressing, as well as commenting on live broadcasts or asking sellers about their products.
Tian sisters, direct broadcasts and e -commerce experts born to farmers, organize a training camp every month, charge about 5,000 yuan ($ 698) for four days of intense lessons and “lifelong” surveillance.
Students learn to hook the audiences using convincing scenarios, requisites and visually attractive background.
In the classroom, a dozen students watched the Gao kept a sliced eggplant and sipped the best way to prepare vegetables with a pause or stutter.
“Remember that when you sell products, it is not just memorizing your sales script,” said teacher Tian Dongying, writing on the board when she looked at Gao’s model broadcasting session.
“You have to understand who you are talking to,” she said.
Tian, who with two sisters and cousin founded a direct school, said all of her students deserve “full marks”.
“They have never done this kind of thing before, and just an opportunity to stand up and speak is a challenge,” she said AFP.
“Because they want to make this money, they have to go beyond their boundaries.”
GAO said AFP that she was involved in Bootcamp because farmers like her fierce face competition and “can no longer follow old -fashioned farming”.
It produces crops at the foot of Hill of Shandong, and began publishing videos of Douyin, receiving more than 7,000 followers.
– Returned return –
The Chinese agricultural sector is becoming increasingly important because industries such as real estate are “no longer so prosperous” and unemployment is growing, said the older sister Dongying sister.
“Agriculture becomes the cornerstone of China’s ability to support its inhabitants,” she said.
President Xi Jinping has identified the revitalization of the village as the main priority of China’s development from office in 2012.
He also emphasized the vital role that agriculture plays in China, the world’s highest manufacturer of goods, including rice and wheat.
“The country must first strengthen agriculture to become strong,” said the 11th 2022.
Digital measures such as direct broadcasting have changed the public’s perception of rural life in China, said Pan Wang, an associate professor at the New South Wales University in Australia.
“Traditionally, Chinese farmers have been portrayed as acting from sunrise to sunset-not-touring, old-fashioned, distanced from technology,” said Wang AFP.
However, farmers remain obstacles as they try to become more economical technology.
“Liverted and Cuied video are new,” said the farmer Gao.
“Young people, clicking on a computer … feels effortless, but we have to make twice as much effort to learn these things.”
ISK/PBT/OHO/HMN/DAN