Google billionaire Larry Page is copying the Jeff Bezos playbook, buying a $173 million Miami compound that will save him millions in taxes

Google co-founder Larry Page has quietly — or loudly — joined California’s billionaire exodus, moving business east and dropping an estimated $173 million on two ultra-luxurious beachfront villas in Miami’s Coconut Grove, in a move that looks strikingly similar to Jeff Bezos’s relocation playbook. The timing, structure and destination of Page’s escape from Silicon Valley make his Florida pivot seem downright Bezos-ian.

In late December and early January, The Wall Street Journal reported, Page picked up two neighboring properties in Miami’s Coconut Grove, paying about $101.5 million for one waterfront complex and $71.9 million for another in an off-market transaction, for a combined outlay of about $173.4 million. One of the homes, previously listed for $135 million, spans 13 bedrooms and 15.5 bathrooms and sits directly on the water, while the second, purchased from heiress Sloan Lindemann Barnett and her husband Roger Barnett, has nearly doubled in value in less than five years.

The acquisitions plant Page right in one of Miami’s most exclusive enclaves, long favored by global elites seeking privacy, water access and modest luxury. Local brokers say his awkward entry is part of a larger wave of high-net-worth Californians eyeing Coconut Grove and other South Florida neighborhoods as they hedge against looming tax changes as they move to trophy waterfront properties. Real estate purchases double as both a luxury retreat and a massive tax-saving tool, with Page, the most prominent of California’s ultra-rich, choosing to leave as state lawmakers target fortunes like his with an aggressive wealth tax push.

Behind the real estate headlines, Page methodically severed his financial and legal ties to California ahead of a proposed wealth tax targeting residents worth more than $1 billion. Regulatory filings show he has moved his family office and several investment and holding entities out of state, Business Insider reported, reincorporating key vehicles in Delaware and listing new business addresses in Florida.​​

The New York Times Page had previously told associates he was considering Florida specifically because of a proposed ballot measure that would impose a 5 percent annual tax on the worldwide assets of California-based billionaires. If enacted and retroactively applied to residents from Jan. 1, 2026, analysts estimate the tax could cost Page — currently ranked as the world’s second-richest person — well over $10 billion.

Some Silicon Valley executives, notably Anduril’s Palmer Luckey, have warned that such an outcome is possible, saying that at the end of December the founders will have to sell parts of their companies to pay for “fraud, waste and political favors for organizations supporting this ballot initiative.” California Republic Ro Khanna replied to Timesreporting that Page and Peter Thiel were looking to leave by flagging the story on X and saying, apparently sarcastically, in the style of President Franklin Delano Roosevelt, “I’m going to miss them a lot.”

The contours of Page’s escape from California closely mirror Jeff Bezos’s marked shift from Seattle to Miami, down to his choice of ultra-exclusive waterfront neighborhoods and flashy purchases. Bezos announced in 2023 that he would move to Miami after decades in Washington state, then quickly assembled a South Florida compound by buying several properties in Indian Creek Village — the so-called “Billionaire Bunker” — for a reported total of about $237 million in nine months, saving about $1 billion in taxes while doing so.

Both billionaires have taken advantage of Florida’s lack of state income tax, friendlier treatment of wealth and lifestyle appeal as they reposition personal empires away from higher-tax, tech-heavy coastal centers. Their moves also helped cement Miami’s evolution into a parallel powerhouse for technology and finance, accelerating a migration of capital and executive talent that began in earnest during the pandemic.

For high-net-worth individuals like Page, such a move could save tens or even hundreds of millions of dollars over time compared to remaining a California resident. For a cent-billionaire, changing domicile before the new rules take effect can work as instant, self-funded tax reform.

Page’s retreat from California comes as at least a half-dozen ultra-wealthy residents are either leaving the state or restructuring their assets in anticipation of a potential wealth tax, according to recent reports — with the notable exception of Nvidia CEO Jensen Huang, who insists he’s “perfectly fine” with a wealth tax and plans to stay in California. Supporters of the measure argue that tapping into the billionaire’s wealth is necessary to shore up funding for programs like health care and education, while critics warn that aggressive asset-based taxes will simply drive the wealthiest residents — and their investments — elsewhere.

This shift is already part of Miami’s reshaping of the 2020s, which has seen an influx of hedge funds, crypto players and tech executives. With Page following the Bezos model — swapping a California zip code for a fortress-like compound in Miami — the message to fellow ultra-wealthy founders is clear: If the tax climate changes, there’s a playbook ready to go.

For this story, wealth Journalists have used generative AI as a research tool. An editor checked the information for accuracy before publication.

This story was originally featured on Fortune.com

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