Meghan Markle has allegedly sold almost a million jars of jam after there was a stock out.

Meghan MARKOSHis lifestyle brand, As Ever, is selling fast, claiming nearly a million jars of the fruit spread have been produced following strong demand.

A brief site glitch revealed high inventory levels, apparently reflecting leftover stock from a major production run ahead of the global expansion.

Meghan Markle is also reportedly planning a lifestyle cookbook for spring 2026, aligned with a wider expansion into homewares, candles and accessories.

Meghan Markle is expanding the lifestyle brand globally after producing nearly one million jars of fruit spreads

Meghan is apparently parlaying her star power into serious commercial success, claiming nearly a million jars of her lifestyle brand’s fruit spreads have already been produced and plans are underway to expand the business worldwide.

This week, online users discovered an apparent technical flaw on the Duchess of Sussex’s website, As Ever, which briefly exposed domestic inventory levels.

The discovery sparked discussion on Reddit, where some users initially interpreted the high stock numbers as evidence that the products weren’t selling as expected.

One item in particular, the Signature Fruit Spread Gift Box, appears to show more than 137,000 units still available. But according to a new report, that figure actually represents the remaining balance from an initial production run of one million jars.

At £31 ($42) per gift box, that would bring revenue from that product line to around £26.7 million ($35.9 million).

A source familiar with the brand’s performance described demand as exceptionally strong, saying: “I think it’s fair to say that business is not only successful, it’s flying off the shelf.”

Site Glitch briefly exposes inventory levels as always before purchase limits are imposed

The inventory figures became visible after users tried to add unusually large quantities of items to their shopping carts, prompting the site to reveal maximum stock limits.

The method was first identified by a Reddit user who attempted to add 200,000 units of multiple products at once, sparking a wave of copycat attempts.

Screenshots shared online suggested hundreds of thousands of lifestyle products, including canapés, teas, honey, candles and edible garnishes, were in circulation, along with tens of thousands of bottles of wine linked to the brand’s drinks.

If accurate, the numbers indicate production volumes far beyond what many would associate with a “small batch” operation.

Shortly after the word spread, the site was quietly updated. Purchase caps were introduced, limiting customers to smaller quantities per order, and the inventory gap was closed.

Attempts to add excessive quantities now return error messages or prompts to contact customer support for bulk purchases. The company has not publicly addressed the issue.

Meghan Markle ramps up production to meet global demand ahead of international brand expansion

In a recent interview, Meghan admitted that she has significantly increased production as she prepares to expand the brand beyond the United States.

She explained that early sales have repeatedly exceeded expectations, forcing the team to expand rapidly.

What started as discussions about producing a few thousand units quickly turned into placing an order for a million jars, a milestone she described as “an incredible thing for any small business and any start-up.” Bloomberg’s “The Circuit”.

Sources suggest the large-scale production is part of a wider international rollout strategy. With strong holiday sales and continued demand, insiders believe inventory will need to grow even more once the brand launches in new markets.

However, despite the eye-catching earnings figures, Meghan is unlikely to pocket the full profits. Industry experts note that revenue is shared with business partners, including Netflix, with a significant portion also being reinvested in expanding operations.

The Duchess is reportedly planning a major lifestyle cookbook

Meanwhile, Meghan will reportedly publish her first book aimed at adult readers in 2026, according to new claims, although it won’t be a memoir.

Instead, sources say the Duchess of Sussex is preparing a cookbook inspired by her Netflix series “With Love, Meghan.”

The project is described as lifestyle focused, focusing on food, hosting and everyday entertainment rather than personal stories.

The book is expected to feature a selection of approachable recipes including ‘one pan spaghetti’, ‘rainbow themed fruit salad’ and her signature jams and marmalades.

It may also include practical advice on home hosting, a theme that has played a central role in his recent TV work.

Meghan Markle’s cookbook to launch alongside more lifestyle products, source reveals

Insiders suggest the cookbook is set for a spring 2026 release and will likely coincide with an expansion of Meghan’s As Ever brand.

This expansion is expected to go beyond food products, with a stronger focus on candles and other household products.

A source cited by Daily Mail said Meghan plans a wider lifestyle launch in early 2026, combining the publication with new product launches.

“Meghan is looking at a cookbook for early 2026 and there will be more lifestyle products coming in the spring,” the source noted.

Food will remain a core part of the brand, but the range is expected to expand significantly.