How K-beauty went from a viral trend to an economic powerhouse
Who would have thought that serums infused with snail mucin—the sticky substance it secretes—would become a part of skincare routines around the world? Well, it happened — and sticky elasticity is key, according to a viral TikTok challenge promoting the serum. It made its producer, the small South Korean label CosRX, go global. It is … Read more