Tesla’s chief designer accidentally broke the “armored glass” window of a $61,000 Cybertruck with a metal ball. Now he says it was a “great marketing moment”
During the 2019 unveiling of the Tesla Cybertruck, the company’s chief designer, Franz von Holzhausen, threw steel balls at the truck to prove its sturdiness, but it broke two windows. In an interview, von Holzhausen said the crash became “a big marketing moment.” Tesla began selling T-shirts alluding to the crash, and CEO Elon Musk … Read more