Toyota Tundra

5 ways Toyota is risking its “most reliable” reputation.

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5 ways Toyota is risking its “most reliable” reputation.

The Toyota brand is a juggernaut in the automotive market. Toyotas are ubiquitous on American roads, with numerous vehicles in various categories receiving acclaim and consistently high sales volumes. Even vehicles like the Toyota Hilux, which was essentially banned in the US, remain lauded examples of Toyota’s history and innovation. However, in recent years, Toyota … Read more

Toyota reliability is becoming more myth than reality

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Toyota reliability is becoming more myth than reality

There is an old saying that it takes years to build a reputation and only moments to damage it. This idea applies to almost every industry, including the automotive world. A single product issue or public scandal can undo decades of careful brand building. As Toyota moves into the middle of the decade, questions are … Read more