Selena Gomez and Rihanna during promotions of their brand (Getty Images)
Many Hollywood celebrities have taken on side ventures while pursuing their careers in order to expand their horizons and step outside of their comfort zones. It’s an exciting journey that pushes them to push their own boundaries and also allows their fans to explore and embrace new experiences.
Here are the top 10 most famous brands founded by Hollywood celebrities:
1. Rare beauty from Selena Gomez
Selena Gomez, the well-known singer, launched Rare Beauty, a makeup brand, in 2020. Her journey with makeup began during her days as a child actor, where she interacted with makeup artists. This sparked her interest in makeup early on, leading to a passion for beauty products.
As reported by L’officiel Monaco, Selena’s fascination with makeup began at an early age, growing into a deep passion for beauty products. She dedicated several years to the development of her Rare Beauty brand, actively participating in the creation of all products.
Rare Beauty aims to enhance and celebrate the unique and dazzling features of each individual.
2. Fenty Beauty by Rihanna
Pop star Rihanna launched Fenty Beauty, a cosmetics brand, in 2017. The inspiration behind the name of her wildly successful beauty brand comes from her full name, Robyn Rihanna Fenty.
Growing up in Barbados, Rihanna developed a passion for makeup that she inherited from her mother. Throughout her impressive career, she often collaborates with experts in the makeup industry, as mentioned in L’official Monaco.
In recognition of her brand’s achievements, Fenty Beauty was honored as one of Time magazine’s 25 Best Inventions of 2017 shortly after its launch.
3. Skimmed by Kim Kardashian
Skims, the brand founded by Kim Kardashian in 2019, was originally called “Kimono” but had to change it to Skims due to public pressure. According to L’Officiel, Skims’ debut performance sold out in just 10 minutes, and since then the brand has continued to grow and gain popularity.
One of their most popular collections is the Fits Everybody Collection, which includes soft bras, briefs and thongs that are not only breathable and comfortable, but also provide the support you need. In fact, Skims was even recognized as one of TIME’s 100 Most Influential Companies for 2022.
4. Homecourt by Courteney Cox
Allure reports that while self-care is well-known, actress Courteney Cox is championing home care with her brand Homecourt. Starting with surface cleaners and dish soaps, Cox expanded into hand washes and room sprays.
“We take such good care of our bodies, so why shouldn’t we do the same with the products we use in our home?” Cox told Allure. “Homecourt is truly a beauty product for the home.” The brand’s products are available in four different scents, including Steeped Rose, a rose fresh from the garden, and CeCe, a mix of cardamom and cedar.
5. JVN hair by Jonathan Van Ness
Jonathan Van Ness Hair (JVN) is a famous brand known for its beautiful shiny hair. The brand was founded by Jonathan Van Ness and appeared in August 2021 with its four collections, each of which aims to target different hair concerns such as damage or hydration.
“You don’t have to do anything to your hair because you’re a certain gender, a certain age, a certain this, a certain that. I want everyone to feel entitled to their own version of beauty,” Van Ness told Allure. Since its launch, JVN has entered retailers like Sephora and is gaining recognition on Instagram and TikTok, according to Allure.
6. Humanrace by Pharrell Williams
Humanrace was launched by singer Happy in late 2020. Pharrell Williams aimed to bring quality to skin care.
“We want to democratize the wellness experience. And I’m not trying to be like every other wellness brand out there,” he told Allure. “Ours is all about results and decisions and feelings.”
7. Pattern Beauty by Tracee Ellis Ross
Tracee Ellis Ross is the brilliant mind behind Pattern Beauty, who can be described as the epitome of a flawless 70 degree day. We can’t help but want to capture its essence and immerse ourselves in it whenever we feel lost.
Unfortunately, science has not yet discovered how to do this. However, the fact that she has created amazing hair care formulas is the closest we can get to her magic. Pattern Beauty is not only a reflection of Tracee’s unique personality, but also celebrates the individuality of each person who uses her products, as Allure highlights.
8. Henry Rose by Michel Pfeffer
Henry Rose by Michelle Pfeffier came into aromatic existence in 2019. The fragrance brand combines thoughtful luxury with an emphasis on intelligent formula.
“No, we’re not going to make the most ‘natural’ fragrance possible, which is a term that I think is very confusing to people anyway. We’re going to make the safest fragrance we can,” Pfeffer told Allure.
9. About-Face by Halsey
Singer Halsey kicked off 2021 by launching About-Face, a colorful makeup line that instantly wowed everyone who tried it.
“Makeup has always been my form of expression,” the singer said in her August 2021 Allure cover profile. “Makeup allows me to try on a new persona for the day.”
10. Stripes by Naomi Watt
Naomi Watts is helping to lead the menopause conversation in the beauty space and beyond. After experiencing early menopause and periods of night sweats and hormonal changes, she decided to launch Stripes with the goal of creating “support” and “solutions,” according to Allure.
According to Stripes’ website, it contains “Menoguides” to help women cope with menopausal symptoms, and its full line of products (with head-to-toe care that includes a hydrating vaginal gel) keeps women always feeling the best.
Hollywood celebrities often demonstrate their entrepreneurial skills with a unique flair, turning their bold decisions into impressive endeavors.
