Trump says Americans need to prepare for something the US has “never seen.” How to be prepared (and rich) in 2026

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President Donald Trump says the U.S. is on the brink of something “this country has never seen” — and his much-debated tariff policy deserves credit.

Speaking at a White House Christmas reception, Trump argued that tariffs are leading to a resurgence in manufacturing, pointing to the auto industry as a prime example (1).

“Our auto industry … went to Europe, they went to Mexico, Japan – they went everywhere. They went to South Korea,” Trump said. “And now it’s the exact opposite. They’re all coming back. We’re coming of age like this country has never seen before.”

Trump mentioned Toyota, which recently announced plans to invest up to $10 billion in its US operations over the next five years (2). According to Trump, companies are increasingly choosing to build in the US to avoid tariffs.

“So they come from Germany, they come from Japan, they come from Canada. A lot of factories come because they don’t want to pay tariffs – very simple. They come and spend hundreds of billions of dollars,” he said.

The result, Trump says, could be historic economic growth.

“We have a country that is poised to have the most incredible golden years ever,” he said, adding that when factories open “by the thousands” it will mark “America’s golden age.”

To be sure, that manufacturing boom has yet to materialize. According to the Institute for Supply Management, US manufacturing activity contracted for the ninth straight month in November (3).

Still, Trump insists change will come soon.

“You’re going to see results in six months to a year. I think you’re going to see results — we’ve never had anything like that,” he said.

While Trump’s tariff policies have drawn criticism, big companies continue to see the US as one of the most reliable places to build and grow. This confidence is reflected in the scale of capital it employs – across multiple industries.

For example, Apple announced a whopping $600 billion investment in US manufacturing and workforce training (4). Johnson & Johnson plans to invest $55 billion in US manufacturing, research and development, and new technologies (5). Meanwhile, Hyundai is investing $26 billion in the US to increase auto manufacturing capacity, localize key components, and accelerate activity in future industries (6).

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