For decades, McDonald’s customers have complained that the fast-food giant reserves its most fun and innovative menu items for international markets, leaving its home country with the same predictable seasonal releases. Frustrating as it may seem, there is a deliberate strategy behind this madness. McDonald’s tailors its menu in each country based on cultural preferences, … Read more
Many companies rely on nostalgia to create deep emotional connections between their products and customers, sustaining long-term brand loyalty. Today, this strategy is especially valuable as customers become more careful about their spending amid rising costs and economic uncertainty. With more than 44,000 locations in more than 100 countries, McDonald’s is one of the most … Read more
You can blame Popeyes for its viral chicken sandwich, but it seems like every fast food burger chain has tried to find the right recipe for chicken on its menu. It’s something McDonald’s has embraced with its McCrispy sandwich and McCrispy Strips. “We’ve been listening to our fans on social media and beyond, and they’ve … Read more
A lot of attention has been focused on McDonald’s seeing a change in their customer base. That’s something CEO Christopher Kempczinski talked about at length during the chain’s third-quarter earnings call. “In the US, we continue to see a bifurcated consumer base, with QSR traffic from lower-income consumers declining by nearly double-digits in the third … Read more
Owning a business is already difficult enough, especially in an environment where costs are rising, consumer preferences are changing and competition is increasing, all against the backdrop of an uncertain economy. For franchise systems, the stakes are even higher. They rely on independent operators to uphold brand standards, so when things go wrong, the repercussions … Read more