McDonald’s

Forget menu prices, McDonald’s is quietly making a massive financial move

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Forget menu prices, McDonald’s is quietly making a massive financial move

A lot of attention has been focused on McDonald’s seeing a change in their customer base. That’s something CEO Christopher Kempczinski talked about at length during the chain’s third-quarter earnings call. “In the US, we continue to see a bifurcated consumer base, with QSR traffic from lower-income consumers declining by nearly double-digits in the third … Read more

McDonald’s announces unexpected closure, causing major backlash

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McDonald’s announces unexpected closure, causing major backlash

Owning a business is already difficult enough, especially in an environment where costs are rising, consumer preferences are changing and competition is increasing, all against the backdrop of an uncertain economy. For franchise systems, the stakes are even higher. They rely on independent operators to uphold brand standards, so when things go wrong, the repercussions … Read more