phone plan

T-Mobile is ditching two new phone plans to keep customers from fleeing

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T-Mobile is ditching two new phone plans to keep customers from fleeing

T-Mobile is taking drastic measures to retain customers amid high switching activity and growing competition. After previously rolling out freebies and device promotions to boost loyalty, the carrier has now launched two new phone plans to keep customers from fleeing. Early last year, T-Mobile announced price hikes for its older phone plans and raised a … Read more

T-Mobile makes bold phone plan change after losing customers

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T-Mobile makes bold phone plan change after losing customers

T-Mobile, one of the largest US phone carriers, is changing its strategy as it grapples with increased customer losses and tougher competition from its growing list of rivals. During the third quarter of 2025, T-Mobile’s postpaid churn rate (the number of customers who cancel their phone service) reached 0.89%, which is 3 basis points higher … Read more