T-Mobile is taking drastic measures to retain customers amid high switching activity and growing competition. After previously rolling out freebies and device promotions to boost loyalty, the carrier has now launched two new phone plans to keep customers from fleeing. Early last year, T-Mobile announced price hikes for its older phone plans and raised a … Read more
T-Mobile had a difficult 2025. For several months, the company has lost a worrying number of customers after implementing price increases and drastic changes to phone plans. It also continues to face increased promotional activity from competitors, making it more difficult to retain and attract customers. In T-Mobile’s most recent earnings report, it revealed that … Read more
Early last year, T-Mobile rolled out some harsh changes that frustrated its customers to the point where some decided to cut ties with the company. Last April, T-Mobile raised monthly prices for some of its older phone plans by $5 and increased its regulatory and Telco program recovery fee that customers pay each month. It … Read more
T-Mobile, one of the largest US phone carriers, is changing its strategy as it grapples with increased customer losses and tougher competition from its growing list of rivals. During the third quarter of 2025, T-Mobile’s postpaid churn rate (the number of customers who cancel their phone service) reached 0.89%, which is 3 basis points higher … Read more
T-Mobile, one of the top three US phone carriers, is following in the footsteps of one of its main competitors as it rapidly loses loyal customers. In September, T-Mobile made it loud and clear that it was moving in a new direction when it named Srini Gopalan as its new CEO, officially replacing Mike Sievert, … Read more