BENGALURU, India, April 9, 2024 /PRNewswire/ — AstorMueller, in collaboration with Myntra, is proud to unveil nu:beat, an exclusive range of sneakers that is an innovative combination of fashion, music and cultural resonance. Crafted by Johanna Müller, music enthusiast and fourth generation descendant of of Europe the iconic Muller family, nu:beat pays homage to a heritage of fine shoemaking dating back to 1928. Johanna’s passionate love for both music and shoes peaked during her visits to Ibiza, Spain, where the nu:beat concept was envisioned. Grounded in the ethos of liberation and artistic expression, nu:beat embodies a dynamic celebration of movement, expression and community.
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Launch of AstorMueller
Engineered precisely in Europe by AstorMueller, every pair of nu:beat sneakers embodies unparalleled craftsmanship, catering to music fans and creatives who spend endless hours on their feet. With a precise understanding of foot anatomy and decades of experience, nu:beat promises comfort without compromising on style. In collaboration with top designers from Europe, nu:beat captures the essence of global fashion and footwear trends. Each design serves as a testament to the intersection of sneaker culture, music trends, and the fashion sensibilities of different communities around the world. With eight distinct collections ranging from the retro-inspired ANTHEM to the cutting-edge designs of HIPSONIC, nu:beat showcases a diverse array of styles that reflect the brand’s dedication to innovation and self-expression.
Studio NU:BEAT is the soul of the nu:beat brand, a pioneering initiative embodying our passion for music, offering a global platform for rising talent. In partnership with ALIVE INDIAStudio NU:BEAT provides artists with unparalleled opportunities, including access to state-of-the-art studios, live performances and exposure to major streaming platforms.
The limited edition sneaker collection by nu:beat was born from the creative synergy between AstorMueller and Studio NU:BEAT, embodying a blend of passion, craftsmanship and innovation. These sneakers embody a harmonious combination of style, comfort and musical inspiration. Beyond just shoes, this collaboration signifies a cultural shift, empowering people to authentically express themselves through their choice of sneakers.
Commenting on the collection, Johanna Müllerthe creative mind behind the collection, said: “As a musician and fashion lover, I’m excited to see the nu:beat collection come to life. It’s a true fusion of my passions – music, style and community. I hope these sneakers inspire wearers to step into their own rhythm and embrace the joy of self-expression.”
Speaking at the launch, Sandeep Baxichief operating officer of AstorMueller, said: “In a world where music is the universal language that unites us, we draw inspiration from its boundless creativity and endless possibilities. From the pulsating energy of hip-hop to the soulful melodies of jazz, each nu:beat pair is imbued with the spirit of musical innovation and self-expression is more than just a tribute to music; it’s a celebration of individuality and self-expression.
The nu:beat sneaker collection will be exclusively available for purchase on nubeat.com & on Myntra (of India the biggest fashion destination), ensuring that the pulse of music-inspired fashion beats is within reach of consumers worldwide.
About:
AstorMueller: AstorMueller stands as the pinnacle of European footwear, known for its unwavering commitment to quality, craftsmanship and innovation. With a heritage spanning generations, AstorMueller is constantly redefining footwear standards, seamlessly blending tradition with contemporary design.
Photo: https://mma.prnewswire.com/media/2381243/AstorMueller.jpg
Video: https://www.youtube.com/watch?v=0jRN1U3GV30
