Beauty Health Company, home of flagship brand Hydrafacial, unveiled its inaugural Skintuition Report – a compilation of insights, trends and predictions based on clinical studies, data and performance from the company’s pioneering brands and input from its global network of professional skin health providers.
This collective intelligence and proprietary data puts BeautyHealth in a unique position to reflect on the trends that shaped 2023 and those it believes will emerge in 2024.
“Appetite for retro ingredients”
“We are excited to unveil our first-ever Skintuition Report and share insights gleaned from our connected platform and global community of skin health providers. This year’s data reveals an appetite for vintage ingredients with new delivery methods and a growing interest in skin care treatments for the body, especially the butt,” said BeautyHealth Chief Marketing and Communications Officer Amy Juaristi. “What’s more, consumers continue to show that they are committed to investing in achieving flawless skin, often combining the Hydrafacial with other aesthetic treatments – a trend we see as the ultimate luxury power play.”
The Skintuition report shows that peptides, retinol and vitamin C were the tested ingredients preferred by providers in 2023 when it came to choosing boosters to customize each Hydrafacial treatment to meet customers’ skincare needs . And Hydrafacial treatments have moved beyond the face, with back and buttock treatments up +133% compared to last year.
In addition to consumer and provider behavioral data, the 2023 BeautyHealth Skintuition report catalogs long-standing and more recent peer-reviewed clinical studies that analyze the efficacy of Hydrafacial treatments. Among the findings, researchers found that Hydrafacial treatments: significantly improved hydration, pore size, hyperpigmentation, dullness, fine lines and texture; works at deeper levels in the skin to help plump, plump and protect the skin from free radicals and pollution; and significantly improves acne in most subjects.
“Hydrafacial has decades of proven efficacy demonstrated in our catalog of clinical studies and in daily use by clinicians around the world for glowing results,” said BeautyHealth Chief Medical Officer Juan Valesquez, MD. “These findings further confirm what many Hydrafacial providers have known all along: Aesthetic treatments may come and go, but the Hydrafacial is here to stay.”
Topics Set to Dominate Skin Health Conversations in 2024
Looking ahead to 2024, the Skintuition report lays out five topics poised to dominate the skin health conversation.
Medicalizing Beauty: Consumers looking for the most bang for their buck in beauty and efficacy will invest in proven treatments backed by clinical studies;
The rise of the new influencer: Consumers will increasingly turn to skin health professionals—doctors and estheticians—to help shape their beauty routines;
Flawless skin, the ultimate in quiet luxury: Flawless skin will be a subtle statement – or a very loud one for those in the know – signaling an investment of money, time and knowledge in treatments, settings and products;
Retro ingredients, new delivery methods: Vendors are reaching for tried-and-true ingredients like peptides, finding novelty and efficacy in new formulations or with device-supported applications; and
Data-driven personalization: Data will play a major role in how products and treatments will be improved and personalized to the needs of consumers.
