Welcome back to the Spotlight! Proudly free of artificial intelligence and brain chips from 2021SM. Would ChatGPT or a Neuralink brain-computer interface facilitate my weekly task here? Perhaps. But ChatGPT wouldn’t be an authentic self, and a mind-reading Neuralink chip might be *too* an authentic self. That being said, I don’t have a high bar of originality to prove otherwise with history repeating itself with the Super Bowl game from four years ago (Kansas City Chiefs vs. San Francisco 49ers) coinciding with this one on February 11th. high on originality, TikTok creators woke up Thursday morning to learn they may have to channel their inner Charlie Chaplin as Universal Music Group pulled its song library from TikTok over an unfair structure dispute of artist royalties and distribution of artificial intelligence on the platform. It will be interesting to see if other labels follow suit to increase the pressure on the music-driven platform – now It is something that consumers could tap into with their limitless attention span. (Editor’s note: It was at this point—in between Charlie Chaplin references and sarcastic remarks about the younger generation—that Josh realized he was becoming an old curmudgeon). Now, let’s get the rest out of the way…
- Tom Brady and TB12’s apparel and fitness brands merge into Mike Depole’s (of VitaminWater and BodyArmor) sportswear brand, NOBULL. Brady and DePaul chose to keep the name NOBULL, but as a Giants fan, I think NORINGS might be more appropriate.
- An upcoming documentary will examine the recording of the 1985 philanthropic song “We Are The World,” designed to encourage global cooperation in support of Africa. I think the world could use more songs…
- Slim Jim is dropping its decade-long sponsorship of World Wrestling Entertainment after disgraced former chairman Vince McMahon was hit with sex-trafficking allegations. A shocking move, considering bad taste and hard-to-digest stuff are at the heart of Slim Jim’s business model.
Endorsement, sponsorship and investment deals
Stanley Cups build on viral success with Utah Jazz partnership
31 January 2024 via Sportico
Joe Biden ‘could be sent on Taylor Swift’s Eras tour to chase her endorsement’
January 30, 2024 via Metro
NFL Licenses Taylor Swift’s Jacket Designer Juszyk
January 30, 2024 via Sportico
Tom Brady’s next big move: merging TB12, the Brady brand with NOBULL
January 30, 2024 via Front Office Sports
Reveal celebrity advertising fees, urges law professor
January 29, 2024 via FTCWatch
Slim Jim suspends WWE sponsorship citing ‘disturbing allegations’ against Vince McMahon
January 27, 2024 through the deadline
Sports
Tennessee Sues NCAA Over NIL Pay Resulting in Compensation Study
31 January 2024 via Sportico
How Kaitlyn Clark’s Fame Affects College Athletics, The Marketing Power of Women in Sports
January 29, 2024 via Corridor Business Journal
Music business
Universal Music Group plans to pull a catalog of songs from TikTok
31 January 2024 via Tech Crunch
Taylor Swift out of TikTok after talks with label fail
31 January 2024 via Ars Technica
Movies and TV
The Pop-Tarts Bowl showed that brands don’t need a Super Bowl ad to make an impact in the culture
February 1, 2024 via AdWeek – Advertising and Branding
Don’t expect to see many sports betting ads on TV during the Super Bowl
31 January 2024 via Las Vegas Review Journal
Fremantle inks deal with ‘I Am Ruth’ producer Me+You Productions
31 January 2024 by Deadline
We Are The World documentary delves deep into the recording session of the star’s 1985 charity single.
January 30, 2024 via ABC 10
Jennifer Aniston, Taylor Swift, Selena Gomez Giveaway Videos Are Deep Fake Scams
January 29, 2024 via wfaa.com
Fox To Develop ‘Borrowed Time’ Drama Series With McG To Produce (EXCLUSIVE)
January 29, 2024 via Variety
Super Bowl ads: Apple ad and ‘Where’s the beef?’ transform the 1984 Super Bowl
January 27, 2024 via Chicago Sun Times
Netflix acquires Affleck’s Animals
January 26, 2024 via Advanced-Television.Com
Will the Super Bowl ever be a streaming exclusive?
January 26, 2024 via the Los Angeles Times
