It's true - pale blue is the new fashion favorite

After a season of styling with rich and rich tones, the arrival of spring calls for a fresh palette that better exemplifies the mood of the brighter months. After focusing on ruby reds and deep merlot hues all winter, this season the fashion set is reaching for a fresh new hue that cuts through the heavy tones dominating early 2024.

The influencer styled a pale blue dress.

Quickly becoming a firm favorite in fashion circles, the pale blue trend is establishing itself as one you need to know right now. After presenting countless designer collections including Stella McCartney and Fendi during the S/S 24 show, now that spring is officially here, the color is taking over IRL.

These runway looks aren’t an anomaly, as detailed in our Spring/Summer 2024 fashion trend report, fashion search engine Tagwalk noted that light blue is up 19% from last year’s Spring/Summer, with 54% more blue looks are present in most prevailing designer collections in every city.

Runway model Stella McCartney styles a baby blue suit.

Having spent its time on the runway and quickly making its way into the chicest corners of social media, it’s only natural that the pale blue color trend is now making its way to the shopping circuit. Prominent in elegant shoes, flowy dresses and chic knits, the color is coming to all our favorite pieces this season.

The influencer styles a baby blue dress with brown boots.

Perfect for a summer full of weddings, the tone works well for styling wedding guests—just avoid very light blues, which can capture more white than you’d intended. If you wear it well with bright reds, oranges and pinks, as well as with more muted creams and whites, you’ll find that pale blue is a lot easier to style than you might have first thought.