NEW YORK, November 1, 2023 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP), announced that Zoom is using Optimizely One to build a solid digital foundation to drive the organization’s next wave of growth. As exhibited on the main stage of Opticon in San Diegothe relationship will continue in collaboration with Hero Digital, a transformative customer experience company that has won Optimizely Partner of the Year for the past two years.
Zoom will use Optimizely’s expanded toolset, now enriched with a single unified AI-accelerated workflow. As Zoom continues to introduce new capabilities, the company has adopted Optimizely’s best-in-class content management system (CMS) and the Optimizely Content Marketing Platform (CMP) – unlocking new speed and personalization. Hero Digital will work with Zoom and Optimizely to realize this shared vision by helping with content migration, implementing new multilingual functionality and enabling personalization with deeper audience insights.
“Zoom has long been one of our most trusted partners,” said Alex Atzberger, CEO of Optimizely. “We are proud to have grown alongside them as digital innovators and see our solutions keep pace with the needs of an important player in our rapidly evolving environment.”
“Optimizely’s enhanced capabilities will help us further enhance the experience for our growing user base, as well as the internal experience for the dozens of teams responsible for content across our digital ecosystem,” they said Alex London, Head of Digital at Zoom. “Having one integrated platform has proven to provide significant value.”
“When you work with an industry-leading company like Zoom, there are tremendous opportunities to solve complex problems and create exceptional customer experiences,” said Jay Detling, CEO of Hero Digital. “It’s great to be able to collaborate with Zoom and Optimizely to bring to life the vision for the next phase of their digital journey.”
To watch Zoom and Hero Digital’s keynote, register for Opticon Online. All content is now streaming – https://www.optimizely.com/opticon-online/
About Optimizely
At Optimizely, we’re on a mission to help people unlock their digital potential. We do this by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first merchant operating system, we offer teams the flexibility and choice to build their stack their way with our fully SaaS, fully decoupled and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle cycle through one AI-accelerated workflow.
Optimizely has nearly 1,500 employees in our 21 global offices and has over 700 partners. We’re proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, add value to their customers’ lives, grow revenue and grow their brands. At Optimizely, we live every day by a simple philosophy: big enough to serve, small enough to care. Learn more at optimizely.com.
About Hero Digital
Hero Digital is a leading independent customer experience company that uses strategy, design, technology, marketing and data to solve the critical digital transformation needs of Fortune 1000. Hero Digital creates new business growth by transforming the complete digital customer experience by giving enabling people and brands to prosper. Hero Digital’s blended teams help companies such as Comcast, US Bank, Zoom, Nagase, UnitedHealthcare and TD Ameritrade Institutional drive business growth throughout the customer journey.
SOURCE Optimized
