DENVER, April 11, 2024 /PRNewswire/ — REP, known for its innovative, high-quality gym equipment, is excited to announce its expansion into the European market. This strategic venture aims to revolutionize the availability of REP products for home and commercial gyms in the Europe.
REP, known for innovative, high-quality gym equipment, is excited to announce its expansion into the European market.
REP has successfully established a stable presence in the United States and other markets including Great Britain, through partnerships with local distributors. The company’s latest venture aims to replicate its direct-to-consumer (DTC) model, which has been an important factor in its success in the US.
To spearhead this expansion, REP joins forces with two respected European veterans of the fitness industry, Fitness Engros of Denmark and Innovex Fitness from The Netherlandswho currently operate successful distribution networks in Europe. This partnership is poised to leverage each party’s strengths to create a seamless DTC model that aligns with REP’s commitment to quality, innovation and customer satisfaction.
Ryan McGrottyco-CEO of REP, expressed his enthusiasm for the new venture, saying, “We are excited to bring REP to our European customers. Our partnership with Fitness Engros and Innovex Fitness will ensure that we maintain our high standards of service and product quality. This expansion is more than just expanding our reach; it’s about making quality fitness equipment available to more people, enabling them to achieve their fitness goals with the best tools possible.”
Brian Andersen of Fitness Engros echoed this, saying, “Joining forces with REP is a monumental step in our journey. We admire REP’s commitment to quality and innovation and are excited to integrate our local expertise with their respected reputation. Together, we’ set to redefine the fitness equipment landscape once again in the Europe.”
Says van Tor from Innovex Fitness added: “This partnership is a testament to the shared values and visions of REP and our team. We are committed to providing an unparalleled customer experience and with REP’s innovative products and our market knowledge we are excited to embark on this journey. “
The expansion into Europe is a testament to REP’s commitment to making premium fitness equipment available to a global audience. With a focus on quality, innovation and customer satisfaction, REP is set to make a significant positive impact on European fitness industry enthusiasts, from beginners to professionals from home gyms to commercial facilities – just as REP does in USA for more than a decade.
FOR REP FITNESS
REP designs and markets innovative, world-class strength equipment that is sold worldwide. REP was founded in Colorado in 2012 by two brothers with a shared passion for fitness and has grown into a team of more than 200 people, with global distribution, offices and manufacturing. This shared passion for strength is what drives REP’s innovative spirit today, where creating class-leading fitness equipment is paramount.
REP has twice been named to Inc.’s 5,000 Fastest Growing Companies list. — in 2018 (No. 450) and in 2021 (No. 962). REP products are often listed as a top choice in many fitness publications such as Men’s Health.
For more information on REP visit
For product reviews, reviews and more, visit the REP blog, YouTube channel, Facebook and Instagram.
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SOURCE REP Fitness
