AUSTIN, Texas— SOMOS, the Mexican food brand co-founded by Mexican-American friends Miguel Leal, Daniel Lubecki and Rodrigo Zuloaga, expands its growing product portfolio of Mexican food solutions with a new line of Taco, Fajita and Al Pastor Simmer sauces inspired by dishes that the team of SOMOS has grown. Each cooking sauce is made with the same whole ingredients you would use when cooking food from scratch. While other cooking sauces on the market list water as their first ingredient and dry spice packets are full of preservatives, SOMOS cooking sauces lead with vegetables (peppers, tomatoes or tomatillos), resulting in a rich, complex flavor and more dense texture.
On average, Americans spend 37 minutes preparing and cleaning for food each day, with 90% of consumers turning to pre-made sauces and marinades for easy meals. Additionally, 41% of US consumers say that when it comes to trying sauces, they’re more interested in trying something new if it’s reminiscent of a flavor they know they love. With the launch of SOMOS’ Simmer Sauces, the brand is fulfilling its mission to bring the flavors that many American consumers know and love from Mexican restaurants to make it possible to cook and enjoy real, satisfying Mexican food at home even on the busiest days . They also intentionally give consumers the freedom of choice and creativity to combine the sauces with what they already have in their refrigerators.
“Our new line of cooking sauces strikes the perfect balance between lightness and creativity,” says Miguel Leal, co-founder and CEO of SOMOS. “Growing up, my mother made the most delicious and complex sauces that took hours to perfect, and our goal with this product line is to offer consumers sauces that are packed with flavor but ready in a fraction of the time for easy, delicious meals that even my mother approves. The Mexican food aisle in the U.S. has failed to give consumers a true taste of Mexican cuisine – our cooking sauces truly give consumers a taste of Mexico and are a staple of family taco dinners!”
Each Simmer sauce is made using high-quality ingredients, 98% of which are Mexican-sourced, and draws on the flavors you enjoy in classic Mexican dishes. Miguel, Daniel and Rodrigo were inspired by the vast selection of sauces available on Mexican shelves, and with the launch of SOMOS’ Simmer Sauces, they are looking beyond salsa and the standard enchilada sauce to bring a true taste of Mexico to the US. The result is three unique cooking sauces that can be combined with different proteins and vegetables, which, if made from scratch, will take from 45 minutes to more than an hour to prepare:
- Taco Simmer Sauce: A spicy, balanced sauce made with a combination of tomatoes, chili peppers, and classic Mexican spices like cumin, garlic, and onion. Combine it with ground beef for a no-fuss taco full of flavor.
- Fajita Simmer Sauce: A tangy blend of tomatoes, peppers, lime juice, and spices like oregano and cumin that brings all the flavors of a fajita into an easy-to-use sauce. Pair it with strip steak or chicken thighs for a perfect companion to fajita vegetables like onions and peppers.
- Al Pastor Simmer Sauce: A sweet and spicy sauce packed with tomatoes, Mexican chilies and a splash of pineapple juice. Pair it with pulled pork for a new take on the classic – but much faster.
SOMOS is also launching Red and Green Enchilada Sauces nationwide after a successful Whole Foods Market exclusive debut, plus two varieties of Mole Simmer Sauces – Red and Poblano – later this spring. All SOMOS braising sauces are fully cooked and the team recommends adding to seared meat or cooked vegetables, then simmering on a low heat for five minutes. Cooking sauces can also be used as marinades or as a flavor enhancer for slow-cooker soups, meats and vegetables, and grains.
SOMOS launched in 2021 and their growing portfolio of rice, beans, salsas and cooking sauces are designed to be mixed and matched to serve as building blocks for quick, flavorful meals at home. SOMOS’ line of Simmer Sauces hits shelves in over 500 stores, and the brand has surpassed 11,000 retail doors in total after recently launching at Walmart, Target and Publix. SOMOS cooking sauces come in 12-ounce jars for $4.99 and 8-ounce bags for $2.99, available for purchase at eatsomos.com, Amazon and on retail shelves nationwide, including Whole Foods Market, Meijer and Sprouts Farmers Market this spring, with Target and more to follow later this year.
About SOMOS Foods
Co-founded by Mexican-American friends Miguel Leal, Daniel Lubecki and Rodrigo Zuloaga, SOMOS brings vibrant heritage and authentic Mexican flavors to the building blocks you need to whip up a Mexican meal at home in less than 10 minutes. SOMOS’ range of salsas, rice, beans and vegetables are grown and made in Mexico using traditional techniques and pure ingredients. Designed to bridge the gap between taste and convenience, SOMOS takes care of sourcing, prep time and cooking time in turn, giving people time with families, friends and themselves to focus on what matters most. SOMOS is being incubated by Camino Partners, a business-building and investment platform from KIND founder and SOMOS co-founder Daniel Lubecki and the team that built KIND from an out-of-the-box idea into a billion-dollar brand. Learn more at eatsomos.com and find your nearest retailer that carries SOMOS here. SOMOS is available at over 11,000 retail stores, including Target, Publix, Whole Foods Market and Albertson’s.
For more information:
https://eatsomos.com/
