Unlock ROI Insights™ is the only purpose-built solution available for healthcare marketers to connect the dots between campaign and clinical data in a way that demonstrates potential downstream impact.
NASHVILLE, Tennessee., December 4, 2023 /PRNewswire/ — Today, Unlock health™, a healthcare technology and services growth platform, announced the commercial availability of Unlock ROI Insights™, a first-of-its-kind full-funnel measurement tool for healthcare marketers. Designed to demonstrate marketing effectiveness in a way that is defensible at the CFO level, the launch marks another milestone in Unlock Health’s vision to help healthcare providers solve today’s urgent growth needs while building a sustainable performance for the future.
Unlock the ROI Insights Executive Dashboard
As a result of the pandemic, hospitals and health systems are facing unprecedented financial pressure. At the same time, we know less than 10 percent of healthcare marketers can demonstrate ROI from their marketing efforts, making it difficult to justify marketing investments that move the needle on hospital margins. Unlock ROI Insights is a web-based reporting tool that calculates marketing return on investment (ROI) down to a specific service, market and campaign level to match investment in lead generation activities with revenue.
“In addition to the ability to demonstrate a return on investment of less than 20 percent of healthcare marketers have the ability to customize their marketing campaigns based on the information provided in their hospital CRM system, not to mention their EHR. That’s because CRMs and EHRs aren’t designed to translate omnichannel marketing effectiveness into downstream results. The solution that healthcare marketers needed to do their jobs effectively didn’t exist, so we created it,” said Dan Lavelle, Chief Strategy Officer, Unlock Health. “These are massive bets for hospital marketing. The ability to demonstrate marketing effectiveness creates new and innovative opportunities to target campaigns by service line or geography, for example, and transform healthcare marketing departments from a cost center to a vehicle for sustainable growth. Based on early pilots, we expect providers to see an ROI of 4:1 to 10:1.”
El Camino Health, University of Miami Health System and Franciscan Missionaries of Our Lady Health System are among the first to adopt Unlock ROI Insights. Unlock ROI Insights serves as a diagnostic tool to help marketers with powerful insights into which campaign messages and calls to action are most effective at attracting new patients, lead conversion rates and how to optimize campaign workflows , to accelerate speed to revenue.
Unlock ROI Insights is the first and only purpose-built solution that can integrate clinical data from inpatient and outpatient EHRs with marketing campaign data in a safe, secure, HIPAA-compliant environment. Combined with Unlock Secure Conversions, Unlock Health supports customers with a suite of products that prevent sensitive customer data from being shared with advertising companies to reduce legal risk without compromising analytics.
For more information on ROI Insights from Unlock Health, please join our webinar on December 6 https://go.unlockhealthnow.com/webinar-roi-231206/ and/or contact [email protected].
About Unlock Health
Unlock Health™ is a technology and services growth platform that connects the dots between managed care, marketing and technology to help healthcare providers solve today’s urgent growth needs while building sustainable performance for the future. Unlock Health provides its roster of healthcare providers with an unmatched array of products and technology capabilities that underpin a full-service managed care agency and consulting business. To learn more, please visit www.unlockhealthnow.com.
SOURCE Unlock health
