MIAMI, Florida— waterdrop, the Europe-based hydration pioneer, is proud to announce the successful completion of an investment round welcoming six world-renowned athletes as investors. Prominent, world-ranked tennis players including Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrei Rublev, Hubert Hurkac and Cameron Norrie have joined forces with the brand to serve as both ambassadors and investors in support of its mission to revolutionizing hydration.
The new group of investors marks a key moment in waterdrop’s long-standing commitment to tennis players, which also includes official partnership status with the ATP. New investors Fritz, Svitolina, Korda, Rublev, Hurkacz and Norrie are among the first in the world and each has a personal desire for wellness. In line with its mission to transform the way we hydrate, waterdrop is dedicated to reducing plastic bottle waste in the tennis industry and beyond.
Its athlete ambassadors have led by example by switching to reusable bottles and as an official partner of the ATP, waterdrop has pioneered innovative on-court hydration benches at tournaments and provides sustainable hydration products for players, guests, staff and volunteers. The brand’s quest to partner with big names in the sports industry goes back to its desire to make hydration more sustainable, accessible and culturally relevant than ever before.
waterdrop continues to expand its footprint in the US retail market, further cementing its position as a fast-growing leader in the hydration industry. The brand is currently present in over 5,000 retail doors, including Target, Walmart and Aldi in the US alone, with over 20,000 retailers worldwide. waterdrop looks forward to continuing its rapid expansion in the US and introducing consumers to its sustainable hydration solutions through mainstream channels, including their direct-to-consumer online store, major marketplaces like Amazon, and their own physical stores.
“We are thrilled to announce this partnership with top ATP and WTA players,” said Martin Donald Murray, founder and CEO of waterdrop. He continued, “This investment is particularly significant as these partners authentically align with and support waterdrop’s mission to usher in a new wave of wellness, with sustainable hydration at the forefront.”
waterdrop has been at the forefront of the hydration technology revolution since 2016, envisioning a future where sustainable hydration is easy for everyone to achieve. Its hero products are dissolvable sugar-free hydration cubes that reduce plastic use and CO2 emissions by 98% compared to traditional bottled drinks. waterdrop is praised by consumers for supporting healthier and more sustainable lifestyles and is eager to continue changing the way Americans hydrate.
About the water drop
waterdrop, the fast-growing hydration brand based in Vienna, Austria, has been shaking up the beverage industry since 2016 with its innovative waterdrop Microdrink hydration cubes and global hydration platform. The company’s mission is to encourage people to drink more water in a more sustainable way. In partnership with the Plastic Bank, waterdrop pledges to collect and recycle two ocean-bound plastic bottles for every glass or steel bottle sold, meaning consumers can not only drink more sustainably, but can also support the cause of waterdrop for a better ecological future.
The company has now grown to more than 2 million online customers and over 300 employees, as well as products in over 20,000 retail doors and more than 40 waterdrop stores in Europe, America and Asia.
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