Authentically Yours Pasadena Spotlights Small and Independent Businesses for the Holiday Shopping Season – Pasadena Now

The City of Pasadena and Visit Pasadena have announced this year’s Authentically Yours Pasadena holiday season campaign to celebrate small and independent local businesses. The campaign kicks off on Small Business Saturday, Nov. 25, with welcome stations at 25 small businesses across the city to inspire visitors and community members to shop small and eat local. Welcome stations will be stocked with canvas shopping bags given away on a first-come, first-served basis. The goal of Authentically Yours Pasadena is to encourage residents and visitors to promote economic growth, job creation and community cohesion while maintaining unique and diverse local markets by choosing to support local businesses.

“The Authentically Yours Pasadena campaign enriches the people, places and great finds that give Pasadena its vibrancy and personal flavor,” said David Klug, economic development director for the City of Pasadena. “Shop a little and dine local to discover the special connections and one-of-a-kind treasures found only when you #ShopPasadena.”

“Pasadena is fortunate to have so many wonderful local shops and eateries that make this city a favorite gathering place for celebrations, special events and seasonal holidays,” said Christine McGrath, executive director of Visit Pasadena. “During this joyous season, we encourage visitors and our Pasadena community to support local talented artists and curators. Come experience the authentic local flavor of Pasadena while shopping for gifts and dining out.”

This year, the city is offering free bus service on Pasadena Transit on Friday, November 24 and Saturday, November 25 to encourage local shopping and dining this holiday season. For more information, including bus schedules, maps and real-time bus arrival information, please visit PasadenaTransit.net.

There are opportunities for local businesses to participate.

The City and Visit Pasadena will expand the reach of business social media posts by sharing all campaign-related messages from businesses on their accounts during the holiday season.

Businesses are invited to participate in the Authentically Yours holiday shopping campaign by participating in Instagram Takeovers on Saturday, November 25. Campaign graphics are available for download.

Businesses have the option to apply a graphic overlay to their own business photos and share them on social media throughout the holiday season. For help applying the graphic overlay, email your photo and request to [email protected].

Businesses can also write a thank you message to the community on a postcard and share it on social media. Postcards will be delivered to any business that requests one. For more, contact [email protected].

Participating companies:

Civic Center
Frenchifornia, 247 East Colorado Blvd.

College shopping area
Daisy Mint, 1218 E. Colorado Blvd.
Bubble Puff & Tea, 1543 E. Colorado Blvd.

Eastern Washington Commercial Area
Lavender & Honey, 1383 E. Washington Blvd.

Fair Grove area (Fair Oaks & Orange Grove).

Blvd Nursery Pasadena, 170 E Orange Grove Blvd.

Hastings Shopping Area
Han’s Beauty Shoppe, 3644 Foothill Blvd.

HeArt (South Fair Oaks Health & Arts Shopping Area)
Jones Coffee Roasters, 693 S. Raymond Ave.
April Blooms, 14 E. Bellevue Dr.

Del Pueblo Brewery, 141 W. Bellevue Dr., Suite 100

Lamanda shopping area

Rosebud Coffee, 2302 East Colorado Blvd.

Lincoln Shopping Area
Highlight Coffee, 2071 Lincoln Ave.
Artisan Semolina Pasta, 1976 Lincoln Ave.

North Lake Commercial Area
Roma Market, 918 N. Lake Ave.
Pasadena roots, 867 E. Washington Blvd.

Old Pasadena
Lather up, 40 W. Colorado Blvd
Homage, 100 N. Fair Oaks Ave.

Bad Bee Boutique, 33 E. Colorado Blvd.

I Like Pie Bakeshop, 38 S. Raymond Ave.

Glee + Co, 13 Douglas Alley

Playhouse Village
Banter & Bliss Candle Co., 450 E. Colorado Blvd.
The Monarca Collective, 696 E. Colorado Blvd., Suite 19

Vroman Bookstore, 695 E. Colorado Blvd.

South Lake Ave
The Bee Cottage, 496 S. Lake Ave.

Republik Coffee, 854 E. Green St.

Commercial area Walnut
Pasadena Cyclery, 1670 E. Walnut St.

For more information on the Authentically Yours Pasadena holiday shopping campaign, visit Visit Pasadena/ShopLocal.

Visit Pasadena is a non-profit marketing organization dedicated to promoting Pasadena as a premier meeting, convention and leisure travel destination.? For more information on planning a trip to Pasadena, contact Visit Pasadena at (800) 307-7977 or visit www.visitpasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.

For more information and to stay connected with the City of Pasadena, please visit our website at CityOfPasadena.net, follow us on Twitter at @PasadenaGov and find us on Instagram and Facebook at @CityOfPasadena. For inquiries, please contact the Citizen Service Center during business hours at (626) 744-7311.