Images from the Pendulum app
Pendulum
As a global traveler who loves and covers all things luxury, I’m always looking for a connection no matter where I am in the world – something that gives me the edge to enjoy an experience that few others can claim to have. Enter Pendulum, a new app that claims to be the answer to my never-ending quest for that inner access.
Founder Magnolia White describes it as “a members-only lifestyle platform that offers experiences and luxury access for people who appreciate the ease of the VIP lifestyle.”
“Our aim is to bring our members together through a careful guide to our handpicked selection of bespoke events that we produce ourselves as well as in collaboration with our partners. We also offer our members access to coveted tickets to global cultural events in art, fashion, sports and music that are usually only available to the insiders in cities like New York, London, Miami and LA.,” she says.
I spoke with the creative entrepreneur to learn more.
How did the concept behind Pendulum develop? And how is it different from other membership clubs?
Originally, our vision was to create a series of community-driven events for our members.
We ended up growing the business into a mobile app because it would allow us to host events with luxury partners and build on additional benefits that our customers were looking for such as travel, hotel, shopping lifestyle benefits.
Unlike a typical membership club with physical locations, our business model is more centered around technology, convenience and premium access to global events and luxury benefits wherever you travel. You can think of Pendulum as a digital passport app and concierge service where Pendulum customers can enjoy an unlimited lifestyle, gaining access to cultural events not normally available to the general public.
Can you share some of the more luxurious benefits that Pendulum offers – especially those related to travel and entertainment
Whether it’s a member wanting private jet travel combined with a VIP Grand Prix experience, or a client looking for a week-long immersion in Art Basel, our concierge makes it easy for members to enter exclusive events. Through our global partners, we prioritize guest list access to sold-out music concerts, front-row seats at sporting events, fine dining reservations and guest list privileges such as sold-out tickets to New York Fashion Week, the Week of fashion in London, Art Basel, Broadway, Jimmy Fallon, Jimmy Kimmel, Coachella, Frieze London, etc.
What do Pendulum signature parties and experiences involve and where in the world are they located?
Our Pendulum events typically revolve around art, fashion, music and sporting events where most of our customers would travel throughout the calendar year. Ranging from dinners hosted by famous celebrity chefs to parties around fashion or art weeks. We are currently focusing mainly on New York, Los Angeles and London. However, we have events in Miami, Singapore, Budapest and other European cities in development.
How do you think Pendulum fills the void for your luxury clientele?
I think the traditional luxury membership club model can be limiting at times. During our search and interviewing of customers about their needs, we noticed that many people are looking for global access to a lifestyle beyond the benefits offered by traditional private clubs.
Especially after the pandemic, the desire to travel combined with work commitments in multiple cities is becoming more common. There was no app that conveniently made it easy for people to access VIP events, exclusive tickets and benefits in major global cities in one place. Additionally, our customers are looking for a new way to create community, and we will soon be launching a discovery feature that will allow our members to explore select locations around the world.
